I’m Srishty Pahujani, a Growth PM. I turn complex customer problems into products people choose, use and return to.
Over 11+ years at Tesco, Amazon, Elsevier and Paytm, I’ve connected customer insight, experimentation and commercial strategy to drive growth.
I lead products from discovery to launch, improving conversion, engagement and retention. Outside work, I’m building Stylst—an AI-powered wardrobe and outfit-planning product.
I’m based in London.
01 / Selected work
A selection of the problems I’ve worked on—and the product thinking behind them.
Connecting discovery, confidence, basket and post-purchase into a more considered marketplace experience.
Find something relevant
Feel confident in the choice
Build a better basket
Know what happens next
Have a reason to come back
0 → 1 / Operational products
Insurance and claims products built around the realities of operating across Europe.
Platforms / Discovery / Experimentation
A discovery platform for five million monthly visitors, built to keep learning after launch.
02 / The experience behind the work
The full experience: roles, responsibilities and results across each chapter of my career.
Lead product vision, strategy and execution for Marketplace Customer Experience, spanning the complete journey from traffic and discovery to fulfilment, support and repeat purchase.
Built insurance and claims analytics products for the European freight partner network, alongside growth work spanning recommendations, experimentation, loyalty and retention.
Secured $950K in funding and delivered the Journal Homepages platform from zero: a $100M revenue platform serving five million monthly visitors across 3,500 scientific journals, delivered on budget in 11 months.
Led marketplace product strategy across seller trust, algorithmic fraud reduction and GMV growth for one of India's largest ecommerce platforms.
Owned category growth, assortment and demand planning in a fast-moving marketplace, connecting customer demand with commercial and operational execution.
03 / Built from curiosity
Independent products at the intersection of things I care about and things I want to understand.
An AI wardrobe and outfit-planning product that connects saved inspiration with what you already own.
Founder & builder · React · AI · Lovable
Explore StylstTurn a product problem into a structured exploration of opportunities, priorities, risks and metrics.
Exploring the connection between meetings, physiological stress and the interventions that help people recover.
Stress intelligence · Wearable signals · Personal feedback loops
04 / Behind the decisions
I like the space between an ambiguous problem and a product that makes someone’s day easier. My work connects four habits.
Start with the customer, their context and the friction behind the request.
Use behavioural data and commercial insight to understand where the opportunity sits.
Balance customer value, business impact and what the team can deliver well.
Launch, experiment, measure and make the next decision with better evidence.
05 / A little more human
I’m a London-based Growth PM with 11+ years of experience building and growing ecommerce products and platforms.
I enjoy making sense of complicated problems, working with people who bring different perspectives and building things that are useful. Outside work, that curiosity takes me into travel, photography, fashion—and products of my own.
Machine Learning & AI study · University of Cambridge
MBA · TIAS School for Business and Society
B.Sc. (Hons) · University of Delhi
A good conversation is a good beginning.
